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A focused and data driven CRM programme really works in keeping Island Cruises customers coming back again and again. A regular newsletter gives customers advance knowledge of new itineraries or new shore excursions and a behind the scenes look at how their cruises are devised so that passengers enjoy the relaxed, friendly and informal style of cruise holidays for which the company is renowned. Add to that a tactical mailing programme for welcome home, anniversary of booking and shore excursion all digitally produced and driven by Island Cruises own data and you can see why they love working with Walledge.

www.islandcruises.com

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